Studies in the UK and the US have shown that businesses are behind the curve due to a lack of digital skills. This applies to all employees, but in marketing and PR digital skills are an essential component of the job today
The Internet has changed the way we communicate and share messages. In marketing and PR we have to learn how to do this effectively online.
While you don't have to learn to build a website, you do have to understand basic coding and how to make trackable links and embed codes for images and videos.
The Web is fast becoming a predominantly visual medium. We process visuals faster than text and brands need to learn how to craft messages with visual assets.
Search is now viewed as a media source. Not only that – it’s the most used and most trusted media source. SEO IS no longer a choice.
Just as with any other activity in marketing and PR you need to have a goal in mind, set metrics and devise a strategic approach to your digital campaigns.
That old saying "You can't manage what you can't measure" is very applicable to digital marketing & PR. And now that we can measure pretty much everything, we need to learn how to do it.
“I learned more from Sally Falkow in one lesson than from all the conferences and seminars I'd attended before.”
Astrid Sheil, Professor Cal State San Bernadino
Once you sign up you will receive an email every 3 days with the next lesson. Get started right now and yoiu can start the New Year with siginificantly improved Digital Skills.